Personal Care

Personal Care

Blog

Offline beauty and naturalness in 2026: ingredient trends for Personal Care
More offline, more natural, more human: 2026 trends for the Personal Care market In 2026, two cultur...

Event

InCosmetics Latam
“Leading event for raw materials for cosmetics in Latin America.The fair connects the main sup...

Event

NYSCC (Supplier's Day)
A premier event for personal care ingredients and formulation innovation in North America.

Event

Visit us at the SEPAWA Congress 2025 
Visit us at SEPAWA Congress 2025  Indovinya, the global specialty chemical and surfactants Indorama ...

Event

HPCI - Home and Personal Care Ingredients India
Indovinya took part in HPCI India 2026, the leading exhibition and conference for raw materials and ...

News

Indorama Ventures at InCosmetics Latam 2024
Thanks to everyone who was with us at InCosmetics Latam 2024. Check out our downloadable materials b...

What are you looking for?

Plant-based hydrotropes

What was the challenge?

Hydrotropes are essential ingredients to ensure the stability of cleaning formulations, prevent the separation of components, and maintain effectiveness over time. Recognizing their importance and the potential for advancement in this field, we saw an opportunity to innovate with a plant-based alternative, combining high performance with environmental responsibility, and a focus on well-being.

Our solution

Drawing on decades of expertise in applied chemistry, Indovinya developed SURFONIC® H-1040, an anionic hydrotrope with more than 80% plant-based origin, free of phosphates, aromatics, and BTEX. 

In addition to being biodegradable and safe, it delivers superior performance, requiring only 1/3 to 1/4 of the dosage of SXS to stabilize formulations. Its liquid format makes it easy to handle and reduces energy consumption in the manufacturing process.

Results

  • Three to four times higher hydrotropic performance compared to SXS
  • Up to 66% reduction in carbon footprint, according to LCA (Life Cycle Analysis) studies
  • Versatile application across different categories of water-based cleaning products (laundry, dishwashing, multipurpose cleaners, and degreasers)
  • Safe replacement for synthetic hydrotropes with a more efficient and sustainable alternative
  • Supports innovation in cleaner formulations, offering an improved toxicological and environmental profile