ACC 2026 Responsible Care® & Sustainability Conference & Expo

ACC 2026 Responsible Care® & Sustainability Conference & Expo

Fort Lauderdale
Start: 27 April, 2026
/ End: 29 April, 2026

Indovinya Will Present at the 2026 Responsible Care® & Sustainability Conference & Expo

Indovinya will take part as a speaker at the 2026 Responsible Care® & Sustainability Conference & Expo, one of the chemical industry’s most important global events dedicated to advancing responsible practices, sustainability, and collaboration across the value chain. Organized by the American Chemistry Council (ACC), the conference will take place April 27–29, 2026, bringing together industry leaders, experts, and partners to share insights and practical solutions for a more sustainable future.

Representing Indovinya, Marina Donaldson, Global Director of Sustainability, will present during the session “Circular Futures: Transforming Waste Streams into Sustainable Value”, scheduled for April 27, from 1:45 p.m. to 2:45 p.m. (ET) during the conference. Her presentation will focus on how circularity can be effectively embedded into business operations to reduce waste and environmental impact while creating long-term value.

During the session, Marina will highlight Indovinya’s Stop S.M.O.G. initiative — a structured decision-making process that brings together the company’s supply chain, technology, sales, and R&D teams. The initiative evaluates materials that would otherwise be discarded and identifies opportunities to reprocess, reformulate, repurpose, or resell them, supporting a circular model with a reduced environmental footprint.

Indovinya’s participation in the Responsible Care® & Sustainability Conference & Expo reinforces the company’s commitment to sustainability, cross-functional collaboration, and responsible chemistry.

Learn more about the event: https://www.americanchemistry.com/about-acc/conferences-events/responsible-care-and-sustainability-conference-expo

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What are you looking for?

Plant-based hydrotropes

What was the challenge?

Hydrotropes are essential ingredients to ensure the stability of cleaning formulations, prevent the separation of components, and maintain effectiveness over time. Recognizing their importance and the potential for advancement in this field, we saw an opportunity to innovate with a plant-based alternative, combining high performance with environmental responsibility, and a focus on well-being.

Our solution

Drawing on decades of expertise in applied chemistry, Indovinya developed SURFONIC® H-1040, an anionic hydrotrope with more than 80% plant-based origin, free of phosphates, aromatics, and BTEX. 

In addition to being biodegradable and safe, it delivers superior performance, requiring only 1/3 to 1/4 of the dosage of SXS to stabilize formulations. Its liquid format makes it easy to handle and reduces energy consumption in the manufacturing process.

Results

  • Three to four times higher hydrotropic performance compared to SXS
  • Up to 66% reduction in carbon footprint, according to LCA (Life Cycle Analysis) studies
  • Versatile application across different categories of water-based cleaning products (laundry, dishwashing, multipurpose cleaners, and degreasers)
  • Safe replacement for synthetic hydrotropes with a more efficient and sustainable alternative
  • Supports innovation in cleaner formulations, offering an improved toxicological and environmental profile