The home care industry is going through a quiet revolution. For decades, cleaning products were judged on a single metric: how well they removed dirt and germs. Performance was functional, measurable, and unemotional. That has changed. Today’s consumers expect more from their Home Care products. They want surfaces that shine, yes. But they also want […]
What are you looking for?
What was the challenge?
Hydrotropes are essential ingredients to ensure the stability of cleaning formulations, prevent the separation of components, and maintain effectiveness over time. Recognizing their importance and the potential for advancement in this field, we saw an opportunity to innovate with a plant-based alternative, combining high performance with environmental responsibility, and a focus on well-being.
Our solution
Drawing on decades of expertise in applied chemistry, Indovinya developed SURFONIC® H-1040, an anionic hydrotrope with more than 80% plant-based origin, free of phosphates, aromatics, and BTEX.
In addition to being biodegradable and safe, it delivers superior performance, requiring only 1/3 to 1/4 of the dosage of SXS to stabilize formulations. Its liquid format makes it easy to handle and reduces energy consumption in the manufacturing process.
Results
