Indorama Ventures bolsters its specialty surfactants portfolio through acquisition of KEMELIX and FLOWSOLVE brands in the energy extraction sector.

Bangkok, Thailand – November [14], 2024 – Indorama Ventures, a global sustainable chemicals company, announced that its Indovinya business segment—through its flagship subsidiary Indorama Ventures Oxides LLC—has agreed to acquire two leading brands in the energy extraction sector, targeting Demulsifiers and Flow Assurance products, from Cargill Bioindustrial UK Limited. This strategic action augments Indovinya’s specialty […]

How corn oil demulsifiers play a part in the growth of corn ethanol in Brazil

Corn has become the fastest-growing ethanol matrix in Brazil over the last five years. Alcohol production from the grain has more than tripled since the beginning of the decade, with a CAGR of 16% from 2020 to 2024. This growth is extremely significant, especially when considering that sugarcane alcohol production saw a drop of around […]

What are you looking for?

Plant-based hydrotropes

What was the challenge?

Hydrotropes are essential ingredients to ensure the stability of cleaning formulations, prevent the separation of components, and maintain effectiveness over time. Recognizing their importance and the potential for advancement in this field, we saw an opportunity to innovate with a plant-based alternative, combining high performance with environmental responsibility, and a focus on well-being.

Our solution

Drawing on decades of expertise in applied chemistry, Indovinya developed SURFONIC® H-1040, an anionic hydrotrope with more than 80% plant-based origin, free of phosphates, aromatics, and BTEX. 

In addition to being biodegradable and safe, it delivers superior performance, requiring only 1/3 to 1/4 of the dosage of SXS to stabilize formulations. Its liquid format makes it easy to handle and reduces energy consumption in the manufacturing process.

Results

  • Three to four times higher hydrotropic performance compared to SXS
  • Up to 66% reduction in carbon footprint, according to LCA (Life Cycle Analysis) studies
  • Versatile application across different categories of water-based cleaning products (laundry, dishwashing, multipurpose cleaners, and degreasers)
  • Safe replacement for synthetic hydrotropes with a more efficient and sustainable alternative
  • Supports innovation in cleaner formulations, offering an improved toxicological and environmental profile