Latin American Coatings Show

Latin American Coatings Show

Banamex Center, Mexico
Start: 21 July, 2026
/ End: 23 July, 2026

The Latin American Coatings Show (LACS) Mexico will take place from July 21 to 23, 2026, in Mexico City, and will be the leading international exhibition in Latin America for the paints, inks, and coatings industry. The event will bring together raw material suppliers, equipment manufacturers, and industry experts, offering a key platform for innovation, technical knowledge exchange, strategic networking, and business development across the coatings value chain.
Indovinya will participate with a booth, strengthening its presence in the coatings market and showcasing its portfolio of solutions for the industry. The company’s participation will support engagement with customers, formulators, and partners, while reinforcing its commitment to innovation and collaboration within the Latin American coatings sector.
Indovinya will participate with a booth to showcase its portfolio, strengthen brand presence, and connect with customers and formulators. Know more here: https://lacsmexico.mx/en/

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What are you looking for?

Plant-based hydrotropes

What was the challenge?

Hydrotropes are essential ingredients to ensure the stability of cleaning formulations, prevent the separation of components, and maintain effectiveness over time. Recognizing their importance and the potential for advancement in this field, we saw an opportunity to innovate with a plant-based alternative, combining high performance with environmental responsibility, and a focus on well-being.

Our solution

Drawing on decades of expertise in applied chemistry, Indovinya developed SURFONIC® H-1040, an anionic hydrotrope with more than 80% plant-based origin, free of phosphates, aromatics, and BTEX. 

In addition to being biodegradable and safe, it delivers superior performance, requiring only 1/3 to 1/4 of the dosage of SXS to stabilize formulations. Its liquid format makes it easy to handle and reduces energy consumption in the manufacturing process.

Results

  • Three to four times higher hydrotropic performance compared to SXS
  • Up to 66% reduction in carbon footprint, according to LCA (Life Cycle Analysis) studies
  • Versatile application across different categories of water-based cleaning products (laundry, dishwashing, multipurpose cleaners, and degreasers)
  • Safe replacement for synthetic hydrotropes with a more efficient and sustainable alternative
  • Supports innovation in cleaner formulations, offering an improved toxicological and environmental profile