Discover our new solution with our experts in an exclusive Talk Webinar!

We are excited to announce the launch of an innovative new solution for toilet bowl cleaning products. This solution, available locally, promotes rheological efficiency and offers an antibacterial effect without the need for chlorine. To celebrate this launch, we invite you to join our special webinar on March 13th. This event will be in the […]

Webinar ‘Corrosion Inhibitors: how to choose the correct CI for your system?’

On May 14ᵗʰ, at 09:00 AM (CST) / 11:00 AM (BRT), we will host the webinar “Corrosion Inhibitors: How to choose the correct CI for your system?”. This is a great opportunity for professionals who want to deepen their technical knowledge about corrosion and corrosion inhibitors. During the session, we will present the main types […]

Indovinya at Eastern Coatings Show 2025

Indovinya, a global business division of Indorama Ventures, will be present at the Eastern Coatings Show, the premier regional coatings event in North America! From May 13 to 15th, we will present our advanced portfolio of Emulsifiers, Pigment Dispersions, Building Blocks, and Wetting Agents, designed to deliver innovation, reliability, and tailored solutions to meet the […]

ACC 2026 Responsible Care® & Sustainability Conference & Expo

A leading global forum on Responsible Care®, ESG, and sustainability in the chemical industry. Indovinya will participate with a lecture, with Marina Donaldson, Director of Sustainability, representing the company on the panel “Circular Futures: Transforming Waste Streams into Sustainable Value,” scheduled for April 27, from 1:45 p.m. to 2:45 p.m. (ET), reinforcing our leadership in […]

Indovinya Confirms Participation at the 2026 American Cleaning Institute Annual Meeting & Industry Convention

“100 Years of Clean: Celebrating the Past, Shaping the Future” The Woodlands, TX — January 2026 — Indovinya, the specialty chemicals and surfactants division of Indorama Ventures, is pleased to announce its participation in the 2026 ACI Annual Meeting & Industry Convention, hosted by the American Cleaning Institute (ACI). The industry’s leading business-to-business event will […]

European Coatings Show 2025

Indovinya, a global business division of Indorama Ventures, will participate in the European Coatings Show 2025, one of the leading global events for the paints and coatings industry. This event will take place from March 24th to 26th and represents a valuable opportunity to foster connections, drive business growth, and engage with top professionals in […]

Discover our new solution with our experts in an exclusive Talk Webinar!

We are excited to announce the launch of an innovative new solution for toilet bowl cleaning products. This solution, available locally, promotes rheological efficiency. To celebrate this launch, we invite you to join our special webinar on March 13th. This event will be in the “talk webinar” format, a conversation between two experts who will […]

What are you looking for?

Plant-based hydrotropes

What was the challenge?

Hydrotropes are essential ingredients to ensure the stability of cleaning formulations, prevent the separation of components, and maintain effectiveness over time. Recognizing their importance and the potential for advancement in this field, we saw an opportunity to innovate with a plant-based alternative, combining high performance with environmental responsibility, and a focus on well-being.

Our solution

Drawing on decades of expertise in applied chemistry, Indovinya developed SURFONIC® H-1040, an anionic hydrotrope with more than 80% plant-based origin, free of phosphates, aromatics, and BTEX. 

In addition to being biodegradable and safe, it delivers superior performance, requiring only 1/3 to 1/4 of the dosage of SXS to stabilize formulations. Its liquid format makes it easy to handle and reduces energy consumption in the manufacturing process.

Results

  • Three to four times higher hydrotropic performance compared to SXS
  • Up to 66% reduction in carbon footprint, according to LCA (Life Cycle Analysis) studies
  • Versatile application across different categories of water-based cleaning products (laundry, dishwashing, multipurpose cleaners, and degreasers)
  • Safe replacement for synthetic hydrotropes with a more efficient and sustainable alternative
  • Supports innovation in cleaner formulations, offering an improved toxicological and environmental profile