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Day: March 6, 2026

Food Tech Summit

Food Tech Summit & Expo will take place on September 30 and October 1, 2026, and will be one of the leading Latin American events for the food and beverage industry. The event will bring together professionals, suppliers, and experts to showcase innovations in ingredients, processing, packaging, and food technology, combining a large exhibition area […]

60th European Petrochemical Association (EPCA)

The EPCA Annual Meeting 2026 will be a key European forum for strategic discussions across the petrochemical and chemical value chain. Organized by the European Petrochemical Association (EPCA), the event brings together senior executives, producers, distributors, and key stakeholders to exchange insights on market dynamics, supply and demand outlooks, sustainability, regulation, and long‑term industry challenges. […]

What are you looking for?

Plant-based hydrotropes

What was the challenge?

Hydrotropes are essential ingredients to ensure the stability of cleaning formulations, prevent the separation of components, and maintain effectiveness over time. Recognizing their importance and the potential for advancement in this field, we saw an opportunity to innovate with a plant-based alternative, combining high performance with environmental responsibility, and a focus on well-being.

Our solution

Drawing on decades of expertise in applied chemistry, Indovinya developed SURFONIC® H-1040, an anionic hydrotrope with more than 80% plant-based origin, free of phosphates, aromatics, and BTEX. 

In addition to being biodegradable and safe, it delivers superior performance, requiring only 1/3 to 1/4 of the dosage of SXS to stabilize formulations. Its liquid format makes it easy to handle and reduces energy consumption in the manufacturing process.

Results

  • Three to four times higher hydrotropic performance compared to SXS
  • Up to 66% reduction in carbon footprint, according to LCA (Life Cycle Analysis) studies
  • Versatile application across different categories of water-based cleaning products (laundry, dishwashing, multipurpose cleaners, and degreasers)
  • Safe replacement for synthetic hydrotropes with a more efficient and sustainable alternative
  • Supports innovation in cleaner formulations, offering an improved toxicological and environmental profile